7 Years of Serol Hospitality: Maturity, Impact, and a New Identity That Reflects Who We Are

In November 2025, Serol Hospitality celebrates 7 years.
Seven years of growth, transformation, and real impact in Romania’s hospitality landscape.
Seven years in which an idea born from passion and experience has grown into a strategic partner for hotels, restaurants, and brands that seek more than results — they seek experiences that truly matter.

From a Family Idea to a Trusted Hospitality Partner

Serol Hospitality was founded in 2018 in Sibiu by partners in life and business, Manuela and Luis Serol, who together bring over 25 years of international hospitality experience.
What began as a small initiative built on the belief that how you do things matters, has become a company dedicated to helping brands build identity, teams, and authentic guest experiences.

Today, Serol Hospitality means strategy, marketing, training, and meaningful work in everything we do.
From launching Mercure Sibiu Arsenal & Ibis Styles Sibiu Arsenal, to the rebranding of Tresor Le Palais Timișoara – Curio Collection by Hilton, the development of glamping resort Portal Village Sibiel, and the creation of our own brand Soul Indian Cuisine, each project has produced ripples of impact that extend to teams and guests alike.

Serol Hospitality also collaborates with international brands within the Accor and Hilton portfolios, as well as numerous independent properties across Romania — building long-term partnerships and supporting brands that value authenticity and differentiation.

At the same time, the training division, launched in 2021, has become a key pillar of Serol’s work.
Over 500 hotel and restaurant employees have participated in Serol training programs — courses focused on customer experience, leadership, and people management, designed to help teams truly deliver on the brand promises made through marketing.

A New Visual Identity: More Clarity, More Impact

The launch of the new visual identity marks an important moment of maturity for Serol Hospitality.
The redesigned logo, inspired by concentric ripples, symbolizes the extended effect of every action: how every decision, gesture, or project influences the entire hospitality experience.

The new color palette — navy and fuchsia — reflects the balance between rigorous professionalism and the vibrant creativity that defines the Serol team.

“This new identity reflects exactly who we’ve become: a mature company, clear in its mission, yet still lively and creative. Every brand, every team, and every project we take on generates an effect that moves beyond us — a ripple that reaches the guest. This is the essence of Serol Hospitality: impact that starts with intention and continues through the experiences we create.”
— Manuela Serol, Co-founder, Serol Hospitality

“These seven years have shown us that real impact isn’t measured only in delivered projects, but in the clarity and trust you bring to the people you work with. For us, maturity means staying true to what matters: doing things well, with purpose and care.”
— Luis Serol, Co-founder, Serol Hospitality

The new visual identity is built around three core pillars: Mastery – Integrity – Purpose.
These values shape how Serol approaches every project, every partnership, and every experience it influences.

Looking Ahead

The 7-year anniversary is both a moment of reflection and a moment of direction.
Serol Hospitality continues to grow the Soul Indian Cuisine brand, to support the entry of global hospitality brands into the Romanian market, and to stand beside local projects with strong identities, helping them create memorable and meaningful guest experiences.

For Serol, the future means clarity, coherence, and responsibility — the principles that have guided the company’s evolution so far and that will continue to shape the journey ahead.

7 Years of Experience Matters

Looking back, Serol Hospitality has become more than a company.
It’s an ecosystem of people, brands, and ideas connected by a shared belief: authentic hospitality begins with intention and is built, day by day, in every interaction.

Because no matter how trends or technologies change, experiences matter — and they are the ones that create ripples that last the longest.

More Than a Feeling: Turning Hospitality Potential into Purposeful Marketing

There’s a particular kind of joy that comes from walking into a place, especially in hospitality, and sensing its full potential. The atmosphere, the story behind it, the emotional promise it carries, so much waiting to be expressed, shaped, and shared.

I often see places where that potential remains quietly tucked away. Where the experience is there, but the message doesn’t quite match. Where the brand feels like something special in person, but loses clarity in the way it shows up in the world.

Because potential, on its own, isn’t enough. It needs the right words. The right structure. The right strategy to carry it forward.

My work starts with seeing—deeply and precisely—what a place is really about. Not just the services it offers, but what it feels like. Who it’s for. What makes it different in a sea of sameness.

Then, it’s about turning that essence into strategy.
Into the right positioning.
The right message.
The right structure behind the scenes so that marketing stops being a fire drill and starts becoming a flow, one that’s intentional, aligned, and sustainable.

It’s not just about aesthetics or clever words. It’s about coherence.
Does your product match your promise?
Does your team know what your brand really stands for?
Is your marketing supporting growth, or just ticking some boxes?

These are the questions I ask with and for the businesses I support.

Not every place is ready for this kind of alignment work. It takes trust. A bit of vulnerability. Mostly, a willingness to look at what’s working, what’s not, and what’s been running on autopilot for too long.

But when the moment is right, and the invitation is there, what we can create together is powerful:

A brand that speaks clearly.

A guest experience that’s consistent and compelling.
A marketing engine that’s not chaotic, but purposeful.
A clear strategy that drives measurable results, higher revenue, and long-term growth.

For those who feel that their place has more to say, more to become, I’m here. Let’s bring that potential into the light and make sure it’s heard.